Sample · example figures only

An example AI visibility scorecard, explained

This is an example of the free one-page scorecard, using a local estate agency. The figures are for illustration only. They are not a real measurement of a named business.

Example AI visibility scorecard for a local estate agency, with figures for illustration only. Headline score 42 out of 100, likely range 32 to 54. Share of voice 26% against Competitor 1 at 42%, Competitor 2 at 20% and Competitor 3 at 12%. ChatGPT, Claude and Google's Gemini (including Google AI Overviews) are shown as the assistants checked. A simple checklist and three next steps follow.
Click to open the PDF (A4, one page).

How to read it

  1. Headline score: 42/100, likely range 32–54. This combines how often the agency was named, how high up and whether its own website was mentioned. The range matters more than the number. Moves of under about 10 points are noise. These figures are for illustration only.
  2. Share of voice: 26%. Of all the times these four businesses were named in the example, the agency accounted for 26%. A better-known competitor took 42%.
  3. Which assistants name you. In this example, ChatGPT named the agency in 5 of 16 answers, Claude in 4 of 16, and Google's Gemini (including Google AI Overviews) in 6 of 16. If we can't reliably check an assistant, we mark it as "not measured" rather than guess.
  4. A simple checklist. In this example, one directory listing doesn't match the website, and reviews are thin. Each item is rated red, amber or green, and anything we couldn't confirm is marked clearly.
  5. Three next steps. These are plain-English actions for you or your web person to take: wording to paste in, a listings checklist, and review-request messages. We don't log into your accounts or edit your website.
This is an example, using a local estate agency. The same style of scorecard works for other local businesses that customers find by asking "who's best near me?"

Get one for your business

Free scorecard vs the full report

Free scorecardAI Visibility Report (£195)Monthly tracking (from £59)
Questions825+, tailored to youYour tracking set, monthly
Times we ask each oneMore than onceSeveral timesSeveral times, each month
AssistantsChatGPT, Claude and Google's Gemini, including Google AI Overviews. If we can't reliably check one, we say so.
Competitors3 localYour local setYour local set, with trend
What you getA one-page snapshot and 3 next stepsA plain-English report, a prioritised to-do list, ready-to-use wording and a listings checklistA short monthly progress report. On Grow, wording is written for you.

Every option shows scores with ranges. We never promise rankings or mentions.

How a scorecard is put together

We ask everyday questions in ChatGPT, Claude and Google's Gemini, including Google AI Overviews, and record which businesses are named, in what order, and which sources are mentioned. Scores are shown with a range because answers can vary. We only check public pages, and anything we can't confirm is marked clearly. The figures on this page are an example, for illustration only. We never promise rankings.