Free check
An example · estate & letting agents

When a seller asks an AI "who's the best estate agent in Morningside?", is it you?

This page is an example of how the check works for one trade. Sellers, buyers and landlords are starting to shortlist agents by asking ChatGPT, Claude and Google's Gemini. We check how often your agency and branches are named, neighbourhood by neighbourhood, against the agents you actually compete with.

Get your agency's free scorecardSee a sample

We check ChatGPT, Claude and Google's Gemini, including Google AI Overviews. We never promise rankings.

Example scorecard for a local estate agency: score 42 out of 100, likely range 32 to 54. Figures are for illustration only.
Example: a local estate agency (figures for illustration only)

Why this matters for agents in particular

Valuations start with a shortlist

Sellers usually invite two or three agents to value. If an AI assistant writes that shortlist, the agencies left off it may never get the call.

AI answers by neighbourhood

The assistants answer "best agent in my area" differently from "best agent in the city". In our example check, local specialists won their own patch while bigger brands sometimes didn't show up at all.

Your listings feed the answers

Google's AI often leans on Maps, property portals, review sites and directories. A wrong address on a portal or a mis-categorised Google listing can quietly count against you.

An example · October 2026

What we found when we checked 5 estate agents

This is one example among local businesses. We asked 8 everyday questions, such as "best estate agent in Morningside", "which local agent gets the best prices?" and "who should sell my period flat?". Each was asked twice in ChatGPT and twice in Google's AI. Agencies are anonymised.

Score = how often and how high the agency was named, plus mentions of its own website, out of 100. Ranges are 95% intervals. With 16 answers per assistant, differences under about 10 points are noise.
AgencyNamed by ChatGPTNamed by Google's AIScore (likely range)
Agent A5 of 168 of 1651 (40–65)
Agent B4 of 165 of 1645 (35–59)
Agent C3 of 160 of 1624 (20–37)
Agent D0 of 163 of 1612 (8–24)
Agent E0 of 162 of 1611 (9–24)
3 of 5ChatGPT and Google's AI disagreed on whether to name the agency at all. Checking one assistant alone would have told a misleading story.
15 of 32One city-wide agency outside our sample was named in 15 of 32 answers. On generic city-wide questions, that's who you're up against.
0 of 4One agency with a prime-area focus wasn't named in any of the 4 answers about its own neighbourhood.
Small details countOne portal listing showed the wrong street number and no stock. Public details like that are part of every check.

Our own example check, 24 October 2026, using ChatGPT and Google's AI. It's a small sample, so treat these as pointers, not proof. We now also check Claude and Google's Gemini. We're not affiliated with ESPC, Rightmove, Zoopla or any agency named in the answers.

What we check for an estate agency

In the AI answers

  • Seller, buyer and landlord questions for each branch's area
  • City-wide questions such as "best prices", "best for first-time buyers" and "best letting agent"
  • Who's named instead of you, and where they appear in the list
  • Whether your own site is mentioned, or a portal or review site instead

What you get

  • A plain-English report and a prioritised to-do list
  • A checklist of the listings and directories that matter for estate agents, such as Google, ESPC, Rightmove, Zoopla and review sites
  • Whether those public listings match each other
  • Ready-to-use wording for your website, Google Business Profile and directories, for you or your web person to paste in

Neighbourhoods we can ask about

We ask about the areas you serve. In one example check these included: Morningside · Bruntsfield & Marchmont · Stockbridge & New Town · Leith & Leith Walk · Portobello & Joppa · Corstorphine · Southside & Newington · Trinity & Newhaven

See pricing

Questions agents ask

Can you guarantee our agency will be recommended?

No. ChatGPT, Claude and Google's Gemini write every answer fresh. Ask the same question twice and you can get a different list of businesses. Nobody controls what they say, so anyone promising you a guaranteed spot is guessing. What we can do is measure how often you're named today, give you a clear to-do list and ready-to-use wording, and track honestly whether it moves. That's why every score comes with a likely range rather than a single number.

Which questions do you ask the AI assistants?

The kinds of questions sellers, buyers and landlords actually ask. For example, "Who's the best estate agent in Morningside?", "Which local agent gets the best prices?" or "Who should I use to sell a period flat?". The free scorecard uses 8 questions. The full report uses 25 or more, tailored to your branches and areas.

Do ESPC, Rightmove and Zoopla listings matter?

They can. AI assistants pull from the same public sources people use, including portals, review sites and Maps listings. In our October 2026 example check, one agency's portal page showed the wrong street number and no stock, so a thing as small as that is part of every check.

We have several branches. Is that covered?

Yes. Each branch is checked against the questions for its own area, because AI assistants answer at neighbourhood level. The Multi-branch plan covers this monthly.

Which AI assistants do you check?

We check ChatGPT, Claude and Google's Gemini, including Google AI Overviews. If we can't reliably check an assistant for your business, we mark it as "not measured" rather than guess.